Why Get Branded?
Having a strong brand is like having a trusty compass for your business journey. It gives you direction, helps you connect with your audience, and sets you apart in a crowded marketplace.
A well-defined brand isn’t just about a snazzy logo or catchy tagline; it’s about creating an emotional connection with your customers and telling your unique story. When your brand resonates, it builds trust and loyalty, making people excited to choose you over the competition.
Plus, a clear brand identity makes every decision easier, from marketing to customer experience. So, let’s get you branded and ready to shine!
So what exactly are you getting when you Get Branded?
It's all about getting clear, confident and connected...
Brand strategy:
Brand strategy is the heartbeat of your brand, it’s how you roll! It’s the thought process behind everything you do, from the way you answer the phone to the colours you choose. It’s all about what makes you unique and why you hire the folks you do. Think of it as your guiding star, shaping every decision and helping your brand shine!
A solid brand strategy kicks off with a mission statement. What’s your ‘why’? Everything You do is rooted in that mission, pushing you closer to your goal. Then come your values, the principles you lean on when making decisions. Your visual identity, tone of voice, and marketing approach follow after that. You can only craft these once you’ve got a clear and consistent brand strategy to guide you!
Ideal Client / Audience:
Getting to know your target audience is one of the first steps you need to nail. If you're trying to appeal to everyone, you're really appealing to no one! Forget about basic demographics for a moment. Your audience isn’t just going to be “25-40 year old women from London”—that's a massive mix! Instead, focus on psychographics. Think about their interests, hobbies, and mindset.
Brand Positioning:
Brand positioning is a key player in your brand strategy; it helps set your spot in the market. Do you want to come across as budget-friendly or premium? Who are you aiming to attract, and what brands are they currently drawn to? How does your pricing stack up against your competitors? If you have a physical presence, where will that be? And what kind of messaging will you use to connect with your audience? Your brand positioning will shape your tone of voice, guide how you engage with your followers on social media and influence your overall communication style.
Brand Values:
Your company values should be front and centre every single day; they’re your guiding light! Don’t make any business decision without checking in with them. For us at Get Branded, our values are bold, simple, true, and customer-focused (and that includes our customer’s customers, too!). This isn’t just vital for staying authentic to your brand and making sound choices; it also matters for attracting the right talent. A whopping 56% of US workers said they wouldn’t even consider a job with a company that doesn’t share their values.
Plus, research from Harris Poll for Google Cloud reveals that 82% of shoppers want a brand's values to match their own, and three-quarters admitted they’ve stopped supporting brands that didn’t align with their beliefs. So, keep those values in sight!
Brand Mission:
Your brand mission is the heartbeat of your business—it's the guiding star that shapes everything you do! It captures your purpose and what you aim to achieve, setting the tone for how you engage with your audience. A strong mission gives your brand direction and inspires both you and your customers. It’s not just a statement; it’s a commitment to making a positive impact and solving real problems. When you have a clear mission, you create a deeper connection with your audience, showing them exactly why you do what you do. So, let’s get clear on that mission and make it shine!
Brand Vision:
Your brand vision is like a sneak peek into the future you’re building, a dream that inspires you and your audience! It paints a picture of what you aspire to achieve and the impact you want to make in the world. A well-defined vision helps you stay focused and aligned, guiding your decisions and strategies as your business grows. It’s what drives you to push boundaries and reach for the stars. When you share your vision with your audience, you invite them to join you on your journey, creating a sense of community and purpose. So let’s craft a vision that excites you and resonates with your tribe!
Visual Identity:
A strong brand identity has a clear visual element that people can easily recognise. Ideally, this is crafted by someone who understands your brand strategy inside and out. A branding strategist will take your purpose, vision, mission, values, and brand positioning to create a visual identity that perfectly complements them. But remember, the visuals, like your logo, colour palette, and website design, are just the outfit your brand wears. While they help you stand out to your audience, what really matters is the deeper strategy driving everything behind the scenes.
Personality:
A brand personality is the human-like traits and characteristics that give your brand its unique voice and identity. Think of it as the personality behind the logo! Having a clear brand personality helps you connect with your audience on a deeper level, making your messaging feel relatable and authentic. It guides everything from your tone of voice to the content you share, ensuring consistency across all your communications. A well-defined brand personality sets you apart from the competition, helping your customers form a genuine emotional connection with your brand. After all, people don’t just buy products; they buy the feelings and experiences associated with them!
Product Suite:
Working on building the products / services you can offer your clients, what outcomes can you offer, what will they include, how will they be delivered, who are they for and timelines for launch
Brand Guidelines:
Sometimes called brand standards or brand manuals -are essential documents that lay out the dos and don’ts for keeping your brand identity consistent and cohesive across all platforms and touchpoints. They act as a handy reference for anyone creating content or materials for your brand, helping to ensure that everything aligns with your values and goals. Always check your brand guidelines before making any design decisions for your branded assets; they’re your best friend when it comes to maintaining that all-important brand consistency!
Get Branded - Your Branding Launch Pad
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